Cx Optimization

We’ve helped over (40) brands optimize their customer experience using Gotown’s Cx Optimization process. Cx Optimization improves and enhances every customer interaction with your brand, from initial contact to post-purchase follow-up. It involves understanding your customer needs and preferences, identifying pain points and areas for improvement, and implementing strategies to create a seamless and satisfying experience for the customer. Our efforts increase customer satisfaction, loyalty, and retention while driving business growth and profitability.

Cx Assessment

We first map and evaluate every interaction a customer has with your brand to qualitatively and quantitatively identify areas for improvement, growth, and potential threats.

Cx Optimization

We leverage Applied Learning Theory combined with findings from the Cx Assessment to design an enriched customer experience across all touchpoints that optimizes customer satisfaction, loyalty, and profitability.

Cx Test Lab

We use our proprietary test lab environment to simulate your new customer experience at scale and assess the effectiveness of marketing messages, channels, offers, and targets. With A/B testing and surveys, we refine marketing messages and optimize results.

Cx Scaling

Finally, we work with your team to implement a scaled-up version of the optimal customer experiences to achieve growth goals and build a strong brand reputation.

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Cx Optimization

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